Canadian Tire

Jumpstart Foundation – Hockey

Broadcast

Canadian Tire founded the Jumpstart Foundation in 2005 with a mandate to help kids overcome financial and accessibility barriers to sport and recreation.

 

House Of Innovation

Online, Content

Canadian Tire bought an actual house and used it as a stage to shoot product test videos. It was a visionary content strategy. After one year, and hundreds of videos, the house was sold and the profits from the sale were donated to Jumpstart.